Elizabeth Alli, founder of In The Element (ITE), works across visual storytelling, narrative strategy, and creative direction. From branded events to digital campaigns, ITE creates emotional touchpoints that strengthen brand identity, foster audience engagement, and leave lasting impressions. We collaborate with brands, cultural organisations, and artists to craft layered narratives and visually-led projects. Whether through social content, long-form documentation, or experiential planning, our work centres genuine human connection to inspire transformation and fulfilment.

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Elizabeth is open to new conversations, projects and collaborations on:

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• Branded Storytelling Campaigns: Emotion-led visuals that prioritise narrative over aesthetics.

• Narrative Strategy Consulting: Uncover, layer, and roll out your brand story with emotional impact.

• Launch & Event Films: Cinematic documentation of cultural moments, launches, and gatherings.

• Cause-Led Storytelling: Amplifying social impact and purpose-driven initiatives.

• Content Series Development: Episodic visual narratives around themes, communities, or emotional arcs.

• Cultural Coverage: Capturing local and global experiences with depth and nuance.

• Community Storytelling: Celebrating shared identity, resilience, and presence.

• Experimental Projects: Bold explorations of stillness, movement, light, and emotion in new formats.