BRANDED CONTENT
My approach to branded storytelling is grounded in the ENA (Emotional Narrative Architecture) framework, where emotion drives connection and structure gives it form. Each project is treated as a living narrative shaped by the brand’s essence and the audience’s perception of it.
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Whether it is a panel discussion, a pop-up event, or a visual reintroduction of heritage, every story begins with feeling. Narrative elements are layered across perspectives — first, second, and third person — so that the space, product, or experience is understood beyond what is seen or said.
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Content ideation and narrative design are never formulaic. Each brand carries its own rhythm, and my role is to find and illuminate it. Through tone, texture, and emotional pacing, I craft stories that do not just inform or attract but resonate.
Audiences do not connect with aesthetics alone. They remember how something made them feel.
At ITE, the goal is simple:
To create branded work where the essence is felt, experienced, and understood.
An 8-minute short film capturing the Black Googler Network x EMERGE The ERG Community panel event on 'Sickle Cell at Work', told through immersive visuals and voice. Described as "a new type of journalism", it merges documentary storytelling with emotional presence, offering a reflective look into awareness, resilience, and community.
A docu-film exploring creativity, culture, and community through a personal lens at SXSW London, the city’s first edition of the renowned festival celebrating film, interactive media, and music. Blending observation and emotion, it captures the spirit of connection and creative exchange at this landmark event.