BRAND STORYTELLING
At ITE, brand storytelling is rooted in emotion. Audiences don’t just respond to aesthetics; they connect with moments that feel like memory, reflection, and lived experience. We direct and craft those moments visually, using light, stillness, and movement to reveal presence, emotion, and rhythm.
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Less is more: a subtle gesture, a quiet frame, or an ambient interaction can communicate deeper truths and invite curiosity, creating relatability before any full invitation is extended. Surprise guests or notable figures amplify impact only when placed with intention, creating layers of awe, reflection, and resonance.
At ITE, the goal is simple:
Connection.
Where the audience sees themselves, feels the energy, and is drawn toward authentic engagement.
ON RUNNING x NO SIGNAL
Commissioned by ON Running x No Signal to capture the pulse of their Marathon-Weekender pop up in the heart of Shoreditch, East London.
Featured Work
GARNIER
Commissioned by Garnier to create high energy, attention grabbing social content that drove sign-ups to Garnier and Superdrug social channels ahead of their Garnier Good Hair Dye event.
AFRICA CREATIVE AGENCY
Commissioned by Africa Creative Agency x Love Renaissance for their Africa House creative mixer, translating the heartbeat of the cultural shapers and creative minds connecting into visuals.
NOTHING x BETTER LISTENING
Commissioned as editor for Nothing x Better Listening for their ListenLAB pop-up promoting their exclusive new headphone range in Paris, France.
Our Proprietary 4-Step Framework
We structure every story to ensure audiences connect with clarity and emotional resonance. Each project explores: the moment, the reason it matters, the emotional message, and the philosophy of the experience. Insights are informed by deep discovery, social listening, market awareness, and creative conceptualisation to ensure alignment across every narrative touchpoint.